As part of the Web Communication Unit, we were asked to critique a website and I chose to do the Times Online and analysed it in terms of its searchability, usablity, navigation, design, visability and interaction. Here is a small edited extract from the essay.

Searchability
As soon as you type ‘The Times’ into any search engine, the websites homepage is the first result that is shown. Furthermore to this, the search results below the top result are also links to The Times Online from different categories of the site, for example, the sport, business and entertainment sections.
Usability
The Times Online’s pages load in only a few seconds showing its professionalism and high quality as a site. Moreover, all content on the pages load equally as fast, enabling the viewer to access information in a very short time span. This is effective as viewers will be more likely to return to the website if they know that the site is stable and can display information quickly without its users having to wait (Butler, 1983 cited Badre, 2002).
Navigation
The Times Online is successful in its navigation as it uses a tool bar that is displayed horizontally across the top of the page. It is clearly labelled, giving the viewer different options to choose from, for example, ‘money’, ‘sport’ or ‘life and style’. Whichever page the user is on, the navigation frame is always at the top of the page, allowing a simple and easy way of navigating throughout the website.
Design
Additionally, the design of a website is a very important aspect of a site. The site must have enough white space that it doesn’t look cluttered, but not too much so that it looks empty (Nielsen and Loranger, 2006). On first glance, The Times Online may appear to be quite busy, with lots of stories on the homepage and although Darlington (2005) argues that a website can be ineffective if there is too much choice on offer; the layout is quite simple, with the stories displayed in black and white with a blue headline that is a link to read the whole story. This is a similar look to print newspapers, however, with online environments there are access to a lot more features such as videos, graphics and sidebars which The Times Online displays (Sauman et. al, 2009). The font used is appropriate for the newspaper; it is quite formal paralleling that The Times is a business style newspaper.
Content
As well as the design elements of the website, the content must contain a variety of stories which should be well-written and signposted. The Times Online displays this accurately, as there is a selection of stories on the homepage from different categories such as, Latest News, followed by Business and Sport News. The content is well-written in a formal, informing yet entertaining style. The stories within the site are also accompanied by photographs and videos, showing a wide range of multimedia to aid the new stories. The website is very well signposted with different sections such as, ‘politics’, ‘science’ and ‘weather’, enabling the user to skip to a specific section, showing its diversity of options.
Visual Aspects
By adding multimedia to a website, it increases the viewer’s interests and this is something that print cannot offer. The Times Online uses videos and audio to reinforce its stories therefore supporting Keyes (2002) view that it increases popularity of a site, portraying the use of multimedia as highly effective. The site uses videos and audio to support its stories which load almost instantly, which is very important with a site (Darlington, 2005). However, the multimedia do not play as soon as they have loaded, and this is effective as it allows the viewer to have control of deciding if and when they want to play the multimedia.
Therefore, in conclusion, The Times Online is a very effective website as it allows it users to submit information as well as displaying its own through a simple layout, similar to that of a newspaper. Through this new medium of online journalism, news sharing is different to that of a print newspaper as it has additional features such as graphics, navigation and videos.